January 2004

No. 025

“A Business Intelligence Hypothetical Example” Part IV of V

The year is 2095 and space travel is continuing to expand to look for energy sources.

Now let us take a look at a second hypothetical example. You pick up the morning newspaper and in the middle of page one you see the headline: NEW ATOMIC MOLECULE CYCLOTRON TRANSPORTER HAILED AS MAJOR BREAKTHROUGH. The story is that a new human transporter has been developed based on Einstein's time-travel window which can send forth a human at least 100-light years on just one ounce of energy. The cyclotron was developed by a small company in Dallas, Texas and unveiled at a press conference the previous afternoon. Accompanying the story is a photograph of the cyclotron transporter itself, flanked on either side by two inventors according to the caption. One is an engineer who quit his job at a major auto manufacturer and the other is a marketing man who was laid-off by one of the major airlines and raised a few million dollars to launch the new venture. After years of struggle, both entrepreneurs are pleased and stunned to find themselves in imminent danger of prosperity and targeted attacks from the auto, airline, and petroleum industries as well as serious concerns from supporting auxiliary businesses.

Again, most people who read the article do not need more than this information or care about learning anything else related to this story. Following are a few who do, along with the specific intelligence they would receive:

The Chairman of a U.S. Automaker

The new cyclotron transporter looks to be a great success. Our own people at GM have not yet finished their analysis, but preliminary results suggest that the transporter can be modified for local, national and international movement of people. We are in contact with the inventors to see what sort of licensing arrangement they have in mind. We know for certain that the other world auto manufacturers Ford, Honda, Chinacar and Volvo also want licensing agreements. We do not know what terms they want. Our stock has already dropped 90% on the World Exchange. Our Wall Street people report rumors heave spread that the inventors are going to sell their rights to the Chinese rather than to us.

The Chief Executive of a Chinese Automaker

Our people at Chinacar met with the inventors in Dallas at 7:00a this morning. The inventors will not sell exclusive rights to the cyclotron transporter - as we predicted they would not - but they are willing to sell us a license to manufacture the cyclotron transporter here in Shanghai. They have rejected our opening offer of $1,000,000 per unit royalty. No doubt they will be negotiating with our competitors. As you know, my market intelligence unit has previously informed me and have been aware of this development for two years, and our special engineering section have already planned a redesigned vehicle, but without success to date. However, because of this knowledge, we are in a position to begin production within six months upon acquiring the necessary elements within six months, which should be two to three years before any European auto company and five to six years before any American auto company.

If in fact, we begin to produce and offer human transport services before our U.S. and EU competitors, these countries are likely to retaliate by raising or lowering - depending on the strategy - import quotas on our exports. Thus if we are not careful we could get the cyclotron transporter and lose our markets.

The Chairman of One-World Airlines

Ditto.

The U.S. Secretary of State

The new cyclotron transporter is one-million times more efficient than current modes of transportation. Over time, this might cut U.S. oil imports by $100 trillion annually at today's prices.

We do not believe that public announcement of the cyclotron transporter will have any impact on the current round of Mideast peace talks. However, if the new cyclotron transporter proves successful over time the Western demand for imported oil could drop steadily to zero. This, in turn, would send the World OPEC League of Nations economies into a downward tailspin, leaving some key oil-producing countries more vulnerable than ever to radical pressures of terrorist organizations. The global guerrilla war started back in 1993 might escalate again by the Global Terrorist Unification (GTU).

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