Academy of MARKET INTELLIGENCE (AMI, http://www.mkintel.org/) Monthly Brief

 

aUTHORED BY dR. tOM gROOMS

 

March 2003

 

No. 015

 

"Real-time Intelligence"  

 

Each decision hinges on real-time intelligence. This is best information, timely intelligence that gets to the decision-makers.  It might be analytical data, researched suppositions, or best guess.

 

CEOs and senior executives greatly owe their market intelligence team who point them in the right direction.  Intelligence is an art of marketing and distribution.

 

Real-time, the actual time elapsed in the performance of collecting information and its process into knowledge, is the result of the intelligence process being required for the continuation of a best judgment process.

 

The growing enterprise demand for seamless, real-time intelligence has become even more critical in the world we now live.  Policy-makers, CEOs, senior management, and decision-makers who sit in those tall leather chairs bet their careers on each judgment call.  My research and studies indicate the common denominator in many important decisions is real-time decisions based on real-time knowledge.  In due course they want to reach immediate, brilliant conclusions. 

 

  

 

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