Academy of MARKET INTELLIGENCE (AMI, http://www.mkintel.org/) Monthly Brief

 

aUTHORED BY tOM gROOMS

 

March 2004

 

No. 027

 

“Information Service - Information System"   

 

Now you see the difference between information and intelligence.  In each of the previous examples presented in this continuing story, the same raw information was enhanced, refined, shaped and distributed to meet the unique needs of one specific entity - an entity being either an individual or a business - and of no one else.  In no two cases was the intelligence product the same.  Again, organizing information to meet one entity's unique needs creates intelligence.  And the more effectively and precisely a piece of information is organized to meet the unique needs of its intended recipient, the more complete and successful is the conversion of information into intelligence. 

Whatever delivers information is an information service or an information system.  Likewise, whatever delivers intelligence is an intelligence service or an intelligence system.  And it should be clear from all the monthly briefs that an information service or system is different from an intelligence service or system.  An information service or information system is the aggregate of whatever communicates an entity to the outside world.  It might include the television or cable seen, the computer web sites, newspapers or magazines read, the people one meets with, the cell or telephone calls that are made and received, the observations of key persons when they travel - literally everything has meaning and that provides an entity with facts, figures or data of whatever sort from the outside world.

Information systems occur, more or less, naturally.  Literally everyone has at least one.  Indeed, a person cannot help having an information system.  Look over someone's shoulder for a week - a housewife, merchant, government bureaucrat, business executive, CEO or even the leader of a country - and at the end of that time you will be able to draw a diagram of that person's information system.  Also, this is likewise for an entity.  Of course, some persons and entities have better information systems than others.  Some systems are found lacking and maybe even haphazard; others, carefully accurate, even cunningly constructed.  But there is simply no such thing as a person or entity without an intelligence information system. 

 

  

 

Copyright: This is intended solely for the viewer or entity to which is seen and contains confidential and privileged information. Any review, dissemination, copying, printing or editing are encouraged by the author only with full credit and citation attached.  All ideas, concepts, data, information, procedures, and techniques, and all rights thereto, are strictly reserved.

Disclaimer of Liability: Information and research provided herein is believed to be reliable, but its accuracy cannot be guaranteed. The author is not responsible for actions taken based on the information provided. The information does not purport to be complete; therefore, consult with expert legal, tax, business, and financial counsel before taking any action. The Latin maxim "caveat emptor" applies.

® 1997 - Market Intelligence