Academy of MARKET INTELLIGENCE (AMI, http://www.mkintel.org/) Monthly Brief

 

aUTHORED BY dR. tOM gROOMS

 

April 2003

 

No. 016

 

“Whisper Intelligence” Part I of V   

 

As silently as a leaf blowing gently through the breeze, some people want to know about company strategies, plans, research activities, product development and key personnel. A power shift is constantly in motion among those trying to get ahead as a fundamental change in how society functions. The power shift is the increasingly important role of information in every aspect of society and how it influences the organization. Information is now more important to success and survival of a business than access to capital. This new level of importance for information requires that CEOs, senior executives and government agencies take a fresh look at the entire issue of commercial information security in the form of market intelligence.

To communicate very softly, quietly and cautiously a secret or confidentiality undetected is to “whisper intelligence”. 

Business organizations, government agencies, and the news media have expanded their coverage of business affairs. Many reports, briefs, and new publications came into being or expanded, creating a demand for "hot" information. As a result, the "no holds barred" approach to acquiring sensitive

information adopted by some firms, agencies, and business writers and journalists, and the growth in competitive intelligence gathering has formed a unique paradigm pattern and perspective of what is and is not acceptable behavior.

It is accepted behavior that innovative new products will be reverse-engineered, that anything published will be analyzed and critiqued, and that employees will be cleverly probed for competitive information. There is a line; however, that distinguishes acceptable (ethical) intelligence-gathering from industrial espionage (business intelligence, unethical). Examples of acts the courts have found to be unacceptable means of obtaining competitive information are: theft and unauthorized copying of documents or computer files, trespassing, intentionally breaching access controls to obtain information in a computer system, offering or accepting bribes, taking aerial photographs of key areas of plants under construction, and obtaining employment for the sole purpose of learning and disclosing or using for personal gain information with which one is entrusted, and breach of nondisclosure agreement.

Business success in this high-tech world may well belong to those who best manage access to their corporate data. The most fashionable, effective, and complete intelligence system in the world today is market intelligence. Thus, information protection requires a broad understanding of the material to be guarded, and information, in all forms, written and electronic, visual and oral is what makes any business succeed.

  

 

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