aUTHORED BY tOM gROOMS
“Intelligence Service - Intelligence System"
An intelligence service or intelligence system
is a less natural, far more complex and complicated structure. To an intelligence unit, information is
merely a powder keg. It is vital, but
not sufficient or adequate for its level of purpose. Moreover, the powder keg's potential has to
be the right mixture; right, that is, for the particular entity or person the
intelligence unit is designed to serve or things could blow-up. Indeed, the intelligence unit determines just
what information the decision-maker will need.
The unit is responsible to assure that the information is collected as
completely and efficiently as possible, then analyzed and evaluated in light of
the entity's or person's unique needs.
Then finally, comes the make-or-break role for any intelligence unit:
assuring that this organized information - this intelligence - is made
available in precisely the right form and at precisely the right time.
The CEO determines what information and
direction is needed in a market intelligence system. Intelligence units do not occur
naturally. After all, intelligence
itself is not a naturally occurring substance like water that seeks its own
level. It is a refined product, like oil
being processed to gasoline. Any person,
government or business wanting a continuous and trustworthy flow of
intelligence must be willing to commit the necessary dollars to build an
intelligence service or intelligence system from scratch and done right the
first time. It is important that each
intelligence unit is tailored made. And
if you think for one minute that this is a haphazard or hit-or-miss endeavor,
think again, very hard before you act.
You need to think of the intelligence service or intelligence system as
though your life depended on it - because your life or career does. It is obvious to those educated in
intelligence that you have to build an intelligence unit that will harvest the
information gathered into intelligence products needed to make timely decisions
to benefit the entity or person.
Now we can really
begin to see why access to intelligence - to organized information - has become
so vital to decision-making in today's fast-paced competitive world.
Quite simply, by providing a steady flow of organized information - most
importantly for CEOs and the business organization - an intelligence unit is
uniquely able to help our policymakers and decision-makers cope with three key
features of modern times. Policymakers and decision-makers of earlier
times never really had to confront these features which follow next in this
series, at least not nearly to the same extent.
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information does not purport to be complete; therefore, consult with expert
legal, tax, business, and financial counsel before taking any action. The Latin
maxim "caveat emptor" applies.