Academy of MARKET INTELLIGENCE (AMI, http://www.mkintel.org/) Monthly Brief

 

aUTHORED BY dR. tOM gROOMS

 

May 2003

 

No. 017

 

“Whisper Intelligence” Part II of V   

 

To communicate very softly, quietly and cautiously a secret or confidentiality undetected is to “whisper intelligence”.

Unauthorized access to business information has traditionally been handled by physical security safeguards, computer security lifeguards, and proprietary safe-guard methods. Depending solely on these techniques to protect information presents challenges. These disciplines are often under the control of separate parts of the organization. The security department provides security officers, access control, and perimeter barriers. The marketing information systems are responsible for proprietary and research data protection, management information systems department is responsible for computer security, and anyone from human resources to administration could be responsible for the proprietary safeguarding program.

A lack of central control has left potential vulnerabilities in current proprietary safeguarding efforts. Worse still is that these efforts do not confront the realities that modern companies are facing when operating in a competitive society. According to the FBI and CIA, foreign targeting of American technology and trade secrets continue. There seems to be growing evidence that foreign governments may be increasing their efforts to monitor and acquire sensitive information developed in the United States.

The central control fulfillment is met today more effectively with the organization of market intelligence. The intelligence oversight is a market intelligence function. This is not marketing intelligence or competitive intelligence. This is just one of the many advantages and purposes of a market intelligence system. Market intelligence is the thread that intertwines all the other types of intelligence into a manageable systems tool at the direction of the CEO.   

For instance in a merger or acquisition, the collaborative approach to information security is interesting. Collaboration in itself is not surrendering to your competitor. You just have to be sure that you are not divulging information that can come back to bite you. Gate keeping is the key and that has to be explained to employees, especially if there is learning involved. Initiative fatigue is the result of not developing a serious intelligence strategy.

  

 

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