Academy of MARKET INTELLIGENCE (AMI, http://www.mkintel.org/) Monthly Brief

 

aUTHORED BY dR. tOM gROOMS

 

June 2003

 

No. 018

 

“Whisper Intelligence” Part III of V   

 

To communicate very softly, quietly and cautiously a secret or confidentiality undetected is to “whisper intelligence”.

 

The CEO wonders how they never knew about a rogue division or the falsification of documents and reports which were camouflaged until they read about it in the press. CEOs, senior executives and agency officials often wonder how information leaks. Apathy or naiveté may eventually result in a disclosure. Often the victim is not aware of the loss; in fact, they may never learn how the competitor or journalist learned of the information displayed. Unauthorized disclosure of sensitive information may occur through: carelessness; penetration by competitors, their agents and business reporters; employee disloyalty; and observation of movement, just to mention a few. Typical instances of disclosure due to carelessness might include: inadvertently saying the wrong thing to the wrong person or in close proximity to the wrong person; leaving documents open to view or removal; sending an email or fax to the wrong destination through a transmission error; or allowing a technical paper to be published without a thorough review to delete proprietary information. Once released, even unintentionally, the information moves from proprietary to the public domain, where it can be used freely and legally; though information illegally gained may be recaptured and censored.

From an external threat, agents of competitors, foreign intelligence agents, and business reporters may penetrate an organization by: entering facilities as authorized visitors, inspectors, service persons, contract security guards, or cleaning people; posing as employees or academic researchers on the telephone (thus, this should not prevent the participation in legitimate scholarly work that the source has been verified for this is important to advance new knowledge); going through the trash; posing as a naive but interested friend at bars, health clubs, and country clubs. Finally, there is the disloyal employee or consultant who is either paid for information by a competitor (either directly or often indirectly), seeks to become a competitor, or seeks revenge for a real or imagined grievance.

 

Then there is the internal threat where senior executives might choose to falsify data or documents in order to keep their employment or that of their division. The point is that the greatest threat may exist internally on occasion, in contrast to externally. The greatest strength to protect the organization may be the CEO market intelligence program in just the right place at just the right time.

 

  

 

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