aUTHORED BY dR. tOM gROOMS
"Time for CEOs to Get a Firm Grip"
Production, and not consumption, is the key to
new wealth. And new production comes from investment, not consumption. Within a
small but growing number of companies, all the scattered and often unconnected
intelligence-type activities already under way now are being pulled together
into tightly organized and coordinated corporate units. And at a few
trend-setting companies here in the
The cutting-edge of intelligence management
systems, market intelligence, lay waiting for discovery by an unsuspecting CEO
who is unaware that many of their vulnerabilities may be shielded. It is this
new effort within the corporate community to acquire, organize, and coordinate
the diverse elements of intelligence that is turning a group of related but
previously separate activities into a whole new – and incredibly powerful –
business management tool, a CEO tool.
In short, intelligence is big stuff, the stuff
that market intelligence is made of. So it is high time to erase the popular
but wrongheaded images of intelligence and draw an accurate picture. It is time
the CEO gets a firm grip on what market intelligence really is, how it is
distinguished from all other types and forms of intelligence, why its use has
become so important and so vital, and above all, how an intelligence outfit – a
government calls it a service and a corporation calls it a system, but it is
the same thing – really works.
Copyright: This
is intended solely for the viewer or entity to which is seen and contains
confidential and privileged information. Any review, dissemination, copying,
printing or editing are encouraged by the author only with full
credit and citation attached. All ideas, concepts, data, information,
procedures, and techniques, and all rights thereto, are strictly reserved.
Disclaimer of Liability: Information and research provided herein is believed
to be reliable, but its accuracy cannot be guaranteed. The author is not
responsible for actions taken based on the information provided. The
information does not purport to be complete; therefore, consult with expert
legal, tax, business, and financial counsel before taking any action. The Latin
maxim "caveat emptor" applies.