Academy of MARKET INTELLIGENCE (AMI, http://www.mkintel.org/) Monthly Brief

 

aUTHORED BY dR. tOM gROOMS

 

August 2003

 

No. 020

 

“Whisper Intelligence” Part V of V   

 

Ethics is a word that applies to every successful man and woman. We live in a world of manipulation that knows no bounds and has been presented on the accounting books and in the media as reality. Businesses, politics, market reports, intelligence reports, war, science, and talk are all subject to spin-directed interpretations before being presented for consumption. The danger lies in the masters of deceit believing and causing to believe their own lies. For one to rely on a strategy of deception to rescue one’s career is unnecessary. Acts of desperation is not an opportunity. Success has not returned to organizations that have lost its character. As a professor, I am seeing this become more evident in the classroom where students have difficulty accepting wisdom of past learning unless they have viewed it first. Otherwise, students think it is just another opinion and the real truth lies in their perceived interpretation of reality. Questionable learning does not produce ethical leadership of a business, organization, or country.

This do-as-I-say-not-as-I-do attitude creates a blind side for those CEOs, senior executives, and the organization. It requires firms to take a careful look at the ethical considerations of how they want to operate and what they want to be known as. For example, your intelligence operations may be bringing in information, but it also may be giving away secrets. Of course, any employee – including past employees – may inadvertently leak information. Ethics is the guardian of positions that have access to sensitive information. It is not enough when placing new employees to screen all candidates for honesty and motivation to handle confidential information. The answer lies within the person’s character. No organizational policy on secrets and confidential materials, nondisclosure covenant, or security classification is a substitute for character. It is not just someone else’s job. Each person must accept responsibility - responsibility for one’s own character.

Business intelligence or economic espionage is the illegal obtaining of information from a business or government to aid governance or policymakers. The outright theft of private information takes on many forms. The world is facing a fundamental dilemma, which is becoming more acute with time. The imbalances in performance can only rightly be solved while maintaining some type of ethical standards. And directly on the cusp of expected performance plus signals of execution, the action taken and operation of the organization becomes defined as integrity. Artificially induced integrity will fail and with it the reputation of the organization. Signs of desperation from a failure of performance compromises one’s integrity and character.      

What causes the type of greed seen in the headlines in the first place? Those that are captured by the allure to rise to upper class pay a heavy price. At this time, a little more than half of the labor force have college degrees, about thirty-five percent have master degrees, and less than one percent with doctorial degrees.  They may have a degree, but this is not the same as being educated. Those in the upper middle-class of society may seek to move into the elite upper-class, which is where the temptation lies. The bottom line is that if you take care of your family, obey the laws, and keep your nose clean, you will make a greater contribution to society than any politician. The greatest contribution one can make to society is to own their own business – successful business with an ethical and healthy environment that is pleasant and fun for all – and create well paying jobs for others and their families. This is truly the elite upper-class that does not have to buy respect from others, but gives to others. What goes around comes around.  

  

 

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