Academy of MARKET INTELLIGENCE (AMI, http://www.mkintel.org/) Monthly Brief

 

aUTHORED BY dR. tOM gROOMS

 

September 2003

 

No. 021

 

"Information and the New Intelligence"   

 

Chance and guess are two of the most common and important elements in intelligence that have changed history. When one tries to rewrite history to conform to their agenda, history is lost. Market intelligence is not only analytical data or confirmed factual information; it is using those with a great deal of intuition, experience, and flat out guesswork.  For example, when organizations make-up truths or create definitions of propaganda, someone is hurt unnecessarily. Every time, moment, or instance when history has changed or been turned on an event, act, spur of the moment decision, or word spoken becomes a hinge factor.

 

Time and space are one. The decision, the hesitation, or the delay results in a pendulum swing of history. Set in motion is a new set of factors that determine outcome with each moment, with each act. By design or accident the result is the same.

 

When revelations of secrets change outcomes, one may well ponder the historic consequences of what might have been. There is always a bigger agenda or effect compared to the obvious outcome. To be more precise, how often can one think of something said or sudden act taken, which caused an entirely different outcome, intentionally or unintentionally, but never-the-less it happened? Once put in motion, it can never be retrieved - one incident, one outcome, explained or unexplainable.       

 

New intelligence of today, accepts reluctantly set-backs and defeats, but never to be surprised. To grasp the concept of intelligence as organized information, an organization need only consider the difference between information and intelligence. Indeed, when you compare the two, the difference between information and intelligence become clear, but the realization of access to intelligence has become so vital for effective decision-making by any government or business organization for advantage.

 

The best way to understand the difference between information and intelligence is to have a couple of examples that are realistic, but hypothetical. Presented next will be one government intelligence example and following second one a business intelligence example. These will be written to provide some clarity to better the distinction between information and intelligence.  

 

 

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