aUTHORED BY dR. tOM gROOMS
"First Warning
It is time to get
a firm grip on what market intelligence really is, why its use is becoming more
widespread and so vital, its value to the CEO and organization and above all,
how an intelligence outfit – a government calls it a service and a corporation
calls it a system, but it is really the same thing – really works.
Two warnings
before we begin; first, despite as the designer of market intelligence, what
follows is not a kind of tell-all memoir. Government intelligence is controlled
by a complex pattern of security classifications – rightly so. And the rules of
confidentiality limit disclosure for market intelligence as well. Of course I
will use as genuine examples as possible. And since the principles of
intelligence are the same for government and business, I will use examples most
of the time to show how an intelligence outfit serves its policymakers
regardless of whether the decisions are political or commercial. I will make
the point with realistic but hypothetical examples.
So if you are
hoping to learn some secrets here – some unsavory tidbits on how some company
did in its competitors – you are reading the wrong text. It is unethical.
However, you will see that it is not necessary to spill secrets to talk
seriously about intelligence.
Copyright: This
is intended solely for the viewer or entity to which is seen and contains
confidential and privileged information. Any review, dissemination, copying,
printing or editing are encouraged by the author only with full
credit and citation attached. All ideas, concepts, data, information,
procedures, and techniques, and all rights thereto, are strictly reserved.
Disclaimer of Liability: Information and research provided herein is believed
to be reliable, but its accuracy cannot be guaranteed. The author is not responsible
for actions taken based on the information provided. The information does not
purport to be complete; therefore, consult with expert legal, tax, business,
and financial counsel before taking any action. The Latin maxim "caveat
emptor" applies.