aUTHORED BY dR. tOM gROOMS
"Second Warning"
Second, be warned that if you read on for just
a few more months you will never again be able to think about market
intelligence the way you have been thinking about it until now. So if you have
grown found of the racy and romantic images this word conjures up to tolerate a
change, perhaps you had better stop reading any further now.
On the other hand, if you are responsible for
managing a major enterprise such as the government of a country or a
multimillion-dollar enterprise, or if you have hopes of one day managing such a
country or an enterprise, the writings that follow will change the way you
think and work. Many government leaders and business executives, in particular,
take note: At a time when countries and enterprises are scrambling to become as
internationally competitive as possible, a grasp of how to use intelligence as
a management tool can make all the difference to the fate of your country or
enterprise – giving greater meaning to the term – victory!
At
the very least you will be able to even up the odds, since many foreign
countries and enterprises use intelligence as a management tool far more
extensively, and effectively, than does most business communities. So read on.
You will learn what market intelligence really is, how intelligence outfits
really work, and above all, how you can use intelligence as a management tool
to achieve your key objectives.
Copyright: This
is intended solely for the viewer or entity to which is seen and contains
confidential and privileged information. Any review, dissemination, copying,
printing or editing are encouraged by the author only with full
credit and citation attached. All ideas, concepts, data, information,
procedures, and techniques, and all rights thereto, are strictly reserved.
Disclaimer of Liability: Information and research provided herein is believed
to be reliable, but its accuracy cannot be guaranteed. The author is not
responsible for actions taken based on the information provided. The
information does not purport to be complete; therefore, consult with expert
legal, tax, business, and financial counsel before taking any action. The Latin
maxim "caveat emptor" applies.